Posts Tagged ‘property search’

Intero Real Estate Services, Inc. now offers property search in 13 languages

By Teressa Francis | September 13th, 2010 0 Comments

Leading U.S. brokerage announces website feature enabling easier search for buyers around the globe.

CUPERTINO, SILICON VALLEY, USA – September 13, 2010 — Intero Real Estate Services, a leading U.S. real estate brokerage that has expanded its brand globally, as a franchisor, through Intero Franchise Services, Inc. and Intero International Franchise Services, LLC, announced that it now has the capability to search any property within MLSListings on InteroRealEstate.com in 13 languages, expanding home search capabilities to buyers more comfortable using their native language.

The new translation feature makes finding property easier for the company’s international customers as well as Intero’s domestic buyers, which represent a widely diverse demographic. It is also vastly more user-friendly and accurate than “machine translation” tools, which many real estate companies currently use. Visitors to InteroRealEstate.com can be assured that native speakers have translated property information, with special attention to real estate terms.

The language option is very simple to use. Just visit InteroRealEstate.com and choose among the languages listed at the bottom of the property search box. Once chosen, all the search parameters, listing results and property details will then appear in the user’s language of choice. Languages available include English, Spanish, French, German, Italian, Russian, Japanese, Chinese Traditional, Chinese Simplified, Vietnamese, Portuguese, Polish and Korean.

“At Intero we have realized that our consumer reach goes beyond the U.S.,” said Gino Blefari, President and CEO of Intero. “Recognizing our global audience, it was important for us to make the real estate Internet experience easy and understandable – and to invest in the technologies needed to make that possible.”

“Intero now offers franchise opportunities to entrepreneurs around the globe serving incredibly diverse markets,” Bob Moles, Chairman of Intero added. “Offering a compelling online real estate experience in any language is critically important to their success.”

Concludes Blefari, “Innovation is our commitment and in this case that means delivering a better solution for non English-speaking buyers than our competitors. I believe we have made that happen.”

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Intero Insider: Can I live here?

By Gino Blefari | June 1st, 2010 0 Comments

What are you really looking for when you decide to buy a home? Shelter, of course – a place you can call home that is comfortable, safe, and reflective of your own tastes.

And in that regard, looking for a home online can be pretty satisfying. There are hundreds, if not thousands, of websites displaying property listings today. Most of them give you basic information along with a few photos.

When you see one you like you might choose to move to the next step and contact a Realtor.

But what most buyers are looking for – and where most real estate websites fail – is an answer to a simple but important question:

Can I live here?

Answering that question requires something more than a list of properties for sale.

What you need is information that allows you to decide if the place in which a property exists meshes with the way you like to live life.

You may want to know:

Is there a good coffee house close by?

Are there day-care options near this property?

Is the elementary school within walking distance?

These are the things that get to the heart of the matter – the lifestyle factors that make a house a home.

We understand this at Intero and built technology to support this sort of decision. When you conduct a property search on Interorealestate.com you will see a clear list of properties (along with some very cool mapping tools) but you’ll also see a link on the left side of the page that says “schools, cafes, groceries and more.”

You can then choose from over two dozen types of amenities – from banks to restaurants – and display them on a map. 

Of course, the best way to truly understand a property and its neighborhood is to work closely with a good Realtor, but with this view you can get much closer to an answer to that all-important “Can I live here” question.

Happy searching!

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