Posts Tagged ‘luxury real estate’

Luxury Insider: Ready to Samba in Brazil?

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While much of our attention has traditionally been focused on Europe, the Middle-East and, more recently, Asia, particularly due to the spectacular economic surge in China, one country hardly more than 6,000 miles to the South, is fast becoming an economic powerhouse: Brazil. There is a heck of a lot more than soccer, Rio’s Festival, and the magical beach of Copacabana that comes to mind, today, when thinking about Brazil. It is wake-up time for a sleeping giant…..And for all of us looking to samba in a new real estate “Mecca”.

Brazil is not hard to find on the map; it is, after all, the 5th largest country on the planet, both in terms of geographic area and population (nearly 200M). But it is its booming economy that draws attention. At this point, it ranks number 7 in the world, but its steady growth suggests that it will gravitate to a better place on the podium within 10/20 years.

Brazilian real estate is hot as we speak, and the fact that the country will host the Soccer World Cup next  year and the Summer Olympics two years later, is pushing prices up in towns and villages resting by the Atlantic Ocean.  In Sao Paulo, the biggest city and business center, there are roughly 20,000 homes for sale. Rio de Janeiro has half of that. They are now moving well. Prices have just about doubled there since 2009 and they are expected to go up again this year. Million dollar homes & condos are now popping up on the market regularly and are absorbed quickly by a growing demand from abroad, particularly from Western Europe.

You may wonder what most people do to purchase a house over there.  Well, they do what we do here: they get a loan. The financing menu is very similar to what we know in the US. Mortgages, up to 90% LTV, are fully amortized over 30 years, at a fixed rate (which is a good deal since inflation is always a factor there).  Until recently, it was a challenge to obtain financing from banks, for the locals and even more so for foreigners.  Today, with a strong economy, financial stability and anticipated appreciation, banks (mostly government owned) are far more liberal with their money.

If the thought of buying property in Brazil keeps your mind occupied at night, trying to figure out what the total cost is likely to be, here is some useful info to keep in mind…. There is a host of substantial fees to add to the purchase price. Take a look. First, you will have to pay the City Transfer Fee, which amounts to 2% of the price. Then, you need to pay the Land Registry Fee, also 2%. Then, you will write a check of about 1.5% to the notary. Then (are you still with me?), you will pay up to 2% of legal fees. Then, if you are rich enough to buy a beachfront property, you will be asked to pay a Marine Tax of 2 to 5% additional….And, of course, don’t forget to pay the property tax, which varies between 0.3 and 1% of the market value, depending on the town. OK, I think I am done.

Just one more thing for you, if you are a businessman planning on spending a year or so in Sao Paulo with the spouse and the kids…. Not easy to get the kids enrolled in the American School: The Admission Office has currently over 1,000 students on its waiting list, including 500 expats…. I told you the place is wanted. Come & see why. See you on the beach!


The Luxury Insider: Life is good at the top of the ladder…

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I don’t know if the real estate market will be better in the spring or in summertime than it is now, but if it’s not, we’ll be just fine….At least as far as most of the San Francisco Bay Area is concerned. Activity is buzzing. Buyers are working 24/7 trying to find a home and, if it were possible, even more trying to buy it in an acutely competitive market. We are not even done with the first month of 2013 and the activity is already in full swing. The calendar says “January” but it is “March Madness” that we see.

Last year started pretty fast also around here, but not quite so early. This time, buyers, sellers and real estate professionals hardly had time to unwrap their presents and digest New Year’s Eve turkey. The 49ers’ rush to Super Bowl and the 2nd term inauguration ceremonies did not seem to slow down the weekend traffic to open houses. Smart Realtors are now holding properties open weekdays, leveraging too few listings and welcoming those new customers who can’t wait for the traditional 1:30 to 4:30 open window on Sunday.

The high end is no exception to the buying frenzy, quite the opposite. 2013 will be the year of the luxury market, and, from all indications, sooner may very well be better than later. Sellers are finally feeling the fever as they are now many at the top end of the market listing their homes for sale. The demand has been waiting. Prices, for the most part, are back to pre-crises levels, financing is still at record lows and traditional buyers as well as foreign nationals want to seize the moment. A $100M+ property closed a few weeks ago in Woodside, as a clear sign that the upscale market is back with a vengeance.

Want other proof that the high end is hot in the San Francisco Peninsula and the South Bay? Well, I have a learning exercise for you: take a drive to Atherton, in the mid-Peninsula. Not much of a town, easy to miss if you drive from Menlo Park to Woodside or Redwood City. Not a business in sight, it’s all residential, scenic, rural, thickly-wooded real estate, as the town website describes it. Less than 7,000 people live there, in about 2,300 households, 91% owner-occupied. Atherton is 5 square miles of beauty, serenity and wealth.

If you drive there these days, keep your eyes on the road. Many streets and lanes look like an obstacle course, with trucks, bulldozers, backhoes….. coming and going and often blocking the way. You may have to slalom around heavy machinery and waves of construction workers and landscapers. Yes, construction sites are mushrooming, all over town. New mansions are being built or undergoing major renovation.

I have seen this scene before, particularly in the late 90’s when a lot of high tech gurus had big paydays following IPO’s  and were bidding and over-bidding on pricey properties, bulldozing the existing multi-million dollar house and building “their own” signature multi-million dollar home. Déjà vu all over again, as the expression goes. There are over 50 such sites in various stages of construction at this time. Considering that a 1 acre+ Atherton lot goes for roughly $4 to $20M depending on size and location, you may conclude that life is good again in the Silicon Valley. Enjoy if you can!


Intero Real Estate Services Finds the Luxury Market Hot Through the Winter

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Multiple luxury homes sold over the holidays through Intero Real Estate’s luxury division.

CUPERTINO, CALIFORNIA (January 25, 2013) –The holidays are traditionally a quiet time for buyers and sellers of luxury homes, but Intero Real Estate Services found different this season closing on several Prestigio listings recently.  Intero’s luxury property marketing program, Intero Prestigio has been in effect since last March and has definitely seen much success in its first year.  “Case in point, year over year through November, Intero registered an increase of 73% of listings sold over $1.5M, the entry level to tier 1 of the Prestigio program,” says Alain Pinel, Senior Vice President/General Manager Intero Prestigio international.  “It’s been a strong year for the luxury market and we’re looking forward to 2013 being even better,” says Gino Blefari, President and CEO of Intero Real Estate Services.  “The Prestigio program has helped us to make our mark in the high-end.”

Four of the most notable homes sold included 16350 Matilija Drive.  Located in Los Gatos, the property is a modern architectural masterpiece.  Sold for $6,500,000, the home includes a breathtaking view of San Jose to San Francisco through its floor to ceiling windows.

The second home, listed by Cathy Jackson of Intero’s Los Gatos office and Karen Black of Intero’s Willow Glen office, sold for $6,000,000.  221 Jackson Street located in Los Gatos is approximately 10,700 square feet of Mediterranean charm on a 1.7 acre lot.  The property includes an electronically gated entrance, 3 car garage, wine cellar, exercise room, mahogany paneled library, and cabana.

The third property at 1171 Ruth Drive was also listed by Cathy Jackson of Intero’s Los Gatos office alongside Kris Myers of Intero’s Willow Glen office.  The property which is located in San Jose’s extremely desirable Willow Glen neighborhood sold for $1,550,000.  Custom built, the home is full of exquisite details including beautiful flooring, high ceilings, and extensive molding with quality finishes.

The fourth home of mention closed in the beginning of January to kick start 2013.  388 Marich Way located in Los Altos sold for $2,416,000 by Dominic Nicoli of the Intero Los Altos office. This custom Mediterranean style home was built in 2005 with every detail considered.  A 5 bedroom,  4.5 bathroom home with approximately 4,345 square feet on an approximate 10,200 square foot lot, features an enchanting courtyard, beautiful marble staircase, gourmet kitchen, luxurious master retreat and three courtyard terraces.

When asked about her experience with the Prestigio program, Cathy Jackson states, “It’s quite amazing what [agents] can take advantage of through the Prestigio program.  The broad marketing plan, which includes extensive international exposure, was definitely a factor in our ability to sell quickly.  Having everything outlined from the beginning helped to keep our clients in the loop regarding what marketing was taking place when.  Intero agents are lucky to have this unique program to take advantage of.”

To see more homes like these and learn more about Intero Prestigio visit www.interoprestigio.com.


Alain Pinel Gets Added Responsibilities with Intero Real Estate Services, Inc.

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CUPERTINO, CALIFORNIA (December 19, 2012) – Alain Pinel, the renowned real estate leader who now serves as Senior Vice-President and Managing Officer for Intero Real Estate Services, just got another professional hat to wear. He was named General Manager of Intero Prestigio international, the new Intero estates division specializing in the marketing of luxury properties on a global scale.

“Alain is a natural to run the division that he actually created and which is today the state of the art in the industry”, says Gino Blefari, the CEO of Intero. “Alain knows international real estate and the high end market better than anyone, anywhere. With him at the helm, we are confident that Prestigio will soon become the sign of choice in the upscale market”.


The Luxury Insider: Hot At The Top

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The high end is going strong. Thank you. Nice to see that it is, again, the locomotive pulling the market and driving prices in the right direction. When I make such a statement, I realize that some readers in much of the country must be questioning my sanity.  After all, in most areas, it is not the high end but affordability and a shrinking portion of the distressed sales relative to the entire market which are the key factors of the business momentum we have been observing all year.

So let me define “high end.” The expression, in my vocabulary, does not mean the top 10 or 20% of the price pyramid in any market area. It means only the top luxury tier of ONLY those towns or districts all over the US which are commonly recognized and referred to as “high end markets”. I.O.W., the location defines the high end, not just the price point. To be sure, those upscale locations are not many on the map.

The luxury market has been very slow to come alive this year. Today, it is vibrant. Hopefully nobody in Washington is going to make waves and mess up with this long awaited momentum.

A friend of mine, Jurgen Weller, was reminding me that the low cost of mortgage money has a lot to do with the high end resurgence; at least as much as its beneficial impact in all price segments. True, although at the top end of the market, cash is king. Traditional financing is seldom used. Too bad in a way, since it is always smart to leverage other people’s money rather than dig into our own cash register.

Jurgen’s point is as follows: the cost of financing a million dollar over 30 years has dropped $571,000 since 2008, only four years ago! Enough, as he puts it, to send two kids to Harvard Business School for 4 years and keep some change to feed them when they come home. Of course, by then, the parents would be long gone since I have yet to see a human being who would live in a house long enough to fully amortize the loan!

In any case, sales in the multimillion dollar range are going up, up and up. In the most exclusive areas, the incremental improvement at the top far exceeds the price and unit sales improvement registered over the first 9 months in a lower price range. In fact, the higher you go on the price ladder, the higher the jump relative to the same period of last year.

Take a look at pricey San Mateo County in the hot Silicon Valley:

  • From 1 to 3M, sales are up 12.5% and the average sale price is up 1.8%
  • From 3 to 5M, sales are up 14% and the Avg SP is up 2.8%
  • Over $5M, sales are up…29% and the Avg SP is up…25.6%! And those stats only pertain to what is actually reported through the MLS; it could be even more dramatic since, as we know, easily a third  of the luxury listings escape the MLS and are listed, known, shown and sold by the local market top guns.

I like what I am seeing in the high end. When it’s good at that level, it’s good or getting better underneath.  Please join me in keeping our fingers crossed and insure that the wind will be with us next year and beyond.


Luxury Insider: Pricing Over The Top

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There are only two prices that matter when a property is on the market: the listing price and the sales price. You would think that at the age of real time information and transparency, the two would be a perfect match…well, they are not, or at least not often.

For the purpose of this paper, I am referring only to the gap which exists between the sales price and the “original” listing price. Obviously, if a house which has been collecting dust on a shelf for weeks or months is reduced 2/3 times, the gap shrinks accordingly. When it is the case, the two prices are within a few percentage points. When, however, the asking price is unrealistic, we will never know how wide the gap may be since the property will not sell!

With this in mind, I did a nationwide search through Trulia to try to measure the disparity in between the average listing price of all properties within a marketplace and the average sales price.  The findings are mind-boggling.

Take Miami as an example.  As you may know, the market there has taken a plunge starting roughly in 2007 and turned around only this year.  Some sellers (or some Realtors) did not get the memo.  There were many properties for sale in all neighborhoods the last week of August.  If you look at Downtown Miami, the average listing price then was $5,171,625. Guess what the average sales price was in that neighborhood from May to the end of July?…. $1,500,000…. About 30% of the average listing price!

Same picture in the next two upscale districts of Southwest Coconut Grove & Northeast Coconut Grove.  The average listing prices were respectively $1,779,954 & $1,475,487 and the average sales prices, using the same periods as above, were $845,273 and $615,754…Not quite half!

You might say Miami is an anomaly.  It’s not.  The same phenomenon can be observed on the other coast, in San Francisco. The market there also rebounded, although the recovery started in 2011 and it has been more robust.

Let’s look at the priciest San Francisco neighborhoods, using the same study periods (listings during the last week of August and sales from May through July). The first figure will be the average listing price and the second will be the average sales price.

  • Presidio Heights: $10,608,711….$2,265,071
  • Pacific Heights: $5,371,256….$1,350,853
  • Cow Hollow: $5,244,788….$1,723,190

Surprised?…OK, we owe to qualify those stats to relativize their significance, otherwise you might accuse me of mixing apples and oranges since the listings and the sales are not time related. Indeed, none of the sales during the May-July quarter pertain to the listings for the week ending August 29. That’s true, except that the huge delta between the average listing price and the sales price remains constant no matter what part of the year you look at. This proves 2 important points:

  • A lot of listings don’t sell. They never die though, as they eventually resurface, often under another broker’s flag and most often at a severely reduced price.
  • The higher you go on the price scale, the longer properties stay on the market and the more likely many will not sell. That’s why the stats look so skewed with an average asking price roughly three times higher than the sales price. On the other side of the spectrum, the lower the price tag, the higher the ratio between listing price and sales price. Call this the affordability factor.

That’s what is so significant when you read the stats. We know that today, the high end market is warm or hot again in much of the country. But it does not mean that properties in the range of $10 to $50M are selling like hot cakes. The simple reason is that the qualified buyers, whether foreigners or home grown, are not growing on trees.

Many sellers (and many Realtors) are unrealistic in their expectations. They only look at comps. They figure that if a similar home nearby sold for, say, $10M, they too should get that much or more. That makes plenty of sense on the paper but they fail to also consider the fact that, in the high end, it’s not just simple. There may only be one buyer for three comparable homes, or four for 10 homes….

Something else, while I am thinking about it… Many real estate agents are the problem instead of the solution. They either don’t know anything about values, or deliberately “buy” the listing by suggesting a ridiculous price…Or price it well but are incapable of marketing to the right crowd since they have no connection to international buyers or even a program to showcase the house to all prospective buyers. The result is the same: the listing grows old on the market, or does not sell at all.

Lucky you, this problem can be fixed: get a good Realtor, associated with a good company!


Intero Prestigio Does it Again

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Intero’s luxury division successfully sells beautifully updated home in SF Bay Area

CUPERTINO, CALIFORNIA (August 13, 2012) –Intero Real Estate Services is happy to announce the closing of the third Prestigio property.  The property, 162 Somerset Street in Redwood City, sold for $1,550,000 and closed escrow on August 3rd.  It stayed on the market 30 days and closed in 27.

The beautifully updated home located in the highly desirable Edgewood Park neighborhood of Redwood City, has 2,910 square feet of living space and sits on a 6,700 Square Foot lot.  It is a 4 bedroom, 4 bath single family home with a private backyard with custom deck, artificial turf, and putting green ideal for entertaining, playing, or practicing golf putting skills.   The formal dining room, highlighted by a high coffered ceiling, provides a peaceful view of the wonderfully epic redwood trees in the front yard.

The 2 story modern rancher style home was listed by Ed Gory of Intero’s San Carlos office.

To see a tour of the home go to www.162Somerset.com.

About Intero Prestigio

A luxury division of Intero Real Estate Services, Inc., Intero Prestigio provides an elevated level of service through its elite selection of marketing tools set up to expose homes and estates to relevant markets locally, nationally and globally.  Intero Prestigio hosts a quarterly virtual magazine featuring its current luxury listings.  Find the current issue at www.InteroPrestigio.com


The Luxury Insider: Alert: Sellers Wanted!

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If you own a high end home in Silicon Valley and you are considering selling your property at some point in the near future, I have a question for you: what exactly are you waiting for?

Please understand. My question is totally earnest: no tricks, no ulterior motive. I would love to know what is actually causing you to delay putting your property on the market. I am sure you have a good reason; I am just curious as to what the reason is.

You see, I am a little puzzled because, from my point of observation, it seems like the right time to sell. If you are in the San Francisco Peninsula, the South Bay and much of the East Bay, the market is buzzing, particularly in the million dollar range. You list a property one day and there is a good chance that it will be gone in a matter of days if the price is within shooting range. There is also a good chance that a few would-be buyers will fight over it since there is so little inventory available to be sold.

The MLS stats reflect the fact that new sales are outnumbering active listings about 2 to 1. Looking at the number of multiple offers on homes priced between $1M and $2M, you would have to conclude that you have 3 buyers for each home. I am not surprised that buyers are coming out of the woodwork in masses after years of economic slowdown. This is clearly shown in a recent NAR study which points to the fact that in 2011, “typical sellers” sold their home after 9 years, while between 2001 and 2006, the sellers’ tenure in a home was only 6 years. That can only further exacerbate the pent up demand phenomenon.

So, no surprise there. What does surprise me is the fact that so few sellers are taking advantage of the opportunity this above reality is offering them on a silver plate. Hence my original question: if you are thinking about selling, why not now?

Let me list a few reasons, pertinent or not, to try to guess what yours might be, and then I will give you my take:
• Prices are just starting to go up; I don’t want to rush selling if it ends up costing me plenty in potential appreciation over the next few months…..
AP: OK, I hear you, you may not lose much by waiting, unless of course you are buying up, in which case your argument is working against you: the more expensive property you are looking to buy will logically appreciate more & faster than the one you need to sell.
• When Facebook’s IPO strikes in May, a crowd of jackpot winners will pay a lot more for my home….
AP: Perhaps but I hate gambling on future bonanza since much of the fuzz about forthcoming IPO’s has been in the news for months and the real estate values correction has already been integrated in today’s prices. There is not one single listing on the market which does not reflect this anticipation.
• I read that next year the market might be even stronger….
AP: We’ll see. Nobody knows. To be honest with you, I too thought a few months ago that 2013 would be a dandy. I still kind of feel that way but I don’t know anymore whether it is because I successfully convinced myself or because I have objective tangible indicators proving the point. The fact is the economy is so manipulated by politics these days that you just cannot smell the market more than 6 months at a time.
• Mortgage money may get even cheaper….
AP: I don’t buy that one. It would be more reasonable to assume that if the rates move this year, it will be in the other direction.
• I would love to sell but It’s awfully tough to find the right home to buy and then to move quickly before another bidder snaps it!…
AP: I know, and that’s the whole point of what I am saying. We need a lot more listings to choose from to satisfy the demand. Is it likely to happen? Well, a lot more new properties are going to hit the market in April & May but…a lot more buyers will be in line to get them. No change really. The market is what it is. Persistence leads to winning.

Conclusion (strictly from my perspective): if you wish to sell and buy something else, do it. You may not find and buy the perfect home in the perfect location and at the perfect price, but you know what? Nobody does, irrespective of the market. Love is rarely at first sight.


Luxury Insider: Open House in the High End?

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I often hear from both home sellers and real estate agents that it is neither appropriate nor recommended to hold an open house for the public if the subject property is a multi-million dollar luxury home. In fact I heard the comment so much over the years that I almost got to the point of believing it! Well, I still don’t, generally speaking.

Before I dig deep into the arguments which may be used to validate one side or the other, let me state clearly that I understand the difference between an estate-quality property and a more standard home. I made a good living understanding and leveraging such difference. The marketing strategy and scope are indeed altogether different because we are not dealing with the same buyers, in terms of means and needs. That’s why Intero has a “Prestigio” Division, by the way.

However, if we agree to keep things simple, we will probably agree that, irrespective of means and needs, buyers, in all price ranges, are…buyers. They share the same emotions and desires. The same thing can be said of sellers. Principals, on either side, always appreciate when we make their objective easily achievable.

If they wish to sell, their chances of winning largely depend on the number of prospective buyers who get to see the house. If they wish to buy, their chances of finding the right home largely depend on the opportunities they have to access and visit any given property. That is of course the value of the open house option.  It is easy: buyers can look at various homes, with or without the family, whenever they have a little time and when they are in the mood.

Of course Realtors are best to guide buyers through the maze of options and explain the pros & cons of each location and property. Still, sometimes it is fine to stroll around town, relaxed, and do home shopping as we do window shopping in a mall. My wife loves to do both!

So what’s wrong, if anything, about an open house in the high end?

Here is a list of the legitimate arguments being presented by the critics or the skeptics, followed by the counter-arguments, whether legitimate or not:

  • “It makes no sense to have an open house in my price range” – Maybe it does not but we should not disqualify the option. The open house could very well be attended by…wealthy people too.
  • “My house is way too large to be held open” – If it is too big for one agent, it might not be for two agents. If pertinent, we can plan for three agents to be present.
  • “I would rather have my agent welcome visitors and show them the house” – Sure, and this is exactly what is likely to happen, but this preference should not necessarily eliminate the open house option.
  • “I don’t want undesirable people to see my house” – This one is a little tougher since we cannot judge people on a quick look. A wealthy friend of mine was prevented one day from  entering The Ritz (where he had a room for the week) in Paris because he wore jeans! .. He canceled his reservation…  Of course, on the seller’s advice and his consent, we can demand name, contact info and even proof of identity to visitors whenever needed.
  • “I have too many valuables” – When a house is for sale, whether open or not over the weekend, there are elementary precautions to take to reduce or avoid altogether the risk of a visitor stealing pricey objects.  Anything small and of great value, such as jewelry or art should not be offered to the eyes, they should be under lock or in a different place.

The open house option adds a new dimension to the marketing of a property. Many homes, regardless of price, sell on open house or as a direct result of an open house. This option needs to be discussed with the agent on a case by case basis and never arbitrarily be discarded. Good luck.


The Luxury Insider: The Tale of Two Cities…

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What about an easy multiple choice quiz to start the day? Here is the question: How is the real estate market at the high end today?

a)     very good
b)     good
c)      bad

OK, so maybe the quiz was a little bit unfair since it was one answer short: the right answer is “all of the above”.  How can this be? Well, the answer really depends on the famous “location”- “location”- “location”: the specific state, the specific region, the specific town, the specific district, perhaps the specific street or even which side of the street. It is that complicated.

Today, with all the uncertainty still reigning over the national economy, the job situation and the dark clouds blanketing much of Europe, people are looking for security for the money they can invest, because buying a home today is more than putting the family under a roof, it is indeed an investment. It can be good but it can also go bad.

With the sudden revival of the high end market, the pricey towns, the “money towns”, are very much wanted under the circumstances. Typically, real estate values there are more stable over time, because of a multitude of factors: school ratings, zoning homogeneity, setting desirability, not too far from the work hubs, etc…Not to forget the encompassing reason: that’s where people who have lots of money want to live. Period.

Palo Alto, in the heart of the San Francisco Peninsula, is a great example of the phenomenon. The median price there is about $2M. That market is hot, which corroborates our predictions. Listings don’t stay on the books more than a few days. Multiple offers are the norm.

Does it mean that the entire Peninsula is feeling the same heat? Not necessarily. Not yet in any case. It will happen though. The fever from the high end is progressively spreading into the surrounding areas like ink on blotting paper. How far and how long it will spread is still an open question. Looking at the map of the Bay Area, we see a significant difference between the hot Peninsula & South Bay, the warming up East Bay, and the North Bay which, aside from the buzzing traditional pockets of wealth, is mostly lukewarm. Some regions, where distressed properties represent the lion’s share of the market, are still a bit cold and may not catch the fever before next year.

The tempo at which it will spread is also an interesting point. For example, we see that in the select high end towns, a large percentage of the winning offers are over the asking price, while outside of the best zip codes, winning offers are still below asking even though multiple offers are becoming more common.

Last observation about this evolving market on the Peninsula: so far this year, the most active price bracket has been the bottom segment of the high end, between $1M and $1.5M. It is gradually moving to the next level, over $2M and up to $3.5M. We can realistically expect that the top end, from $3.5M to the moon will be sizzling by springtime.

If you are in the mood to buy, it would not be a bad idea to act on your desires now. If you are in the mood to sell, the time is ripe too: you may have buyers waiting to make you an offer you cannot refuse.