Archive for the ‘Twitter’ Category

Social Media

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Article offers ideas about social media

A Realtor Magazine article about the realities of the use of social media makes a great observation: “Using social media is like riding a bull-getting on is the easy part.”

How true that is. Keeping up with a Facebook or Twitter account takes time and other users will surely know if you aren’t interacting regularly on the site, the article says.

The good news, however, is that you don’t have to be too tech savvy to get involved, the article adds.

People shouldn’t be afraid of the Web, the magazine quotes Peter Kim saying. Kim is part of a team developing Austin-based Dachis Group, a social software startup. It does take time to learn about the technology that is used, he says. 

“But once that’s done, social networking should be no different from the work (real estate professionals) are already doing _ researching, networking with customers and marketing. It’s just using a new technology to get there,” Kim says in the article.

The complete article in the September issue of the magazine offers some wonderful insight, advice and realities about social media outlets. Check it out here. It’s worth it.

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89 Offers? In San Jose? And a good use of Twitter, too?

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posted by Ed Gory of the Intero San Carlos office

Now, this just sounds insane, or maybe I should have started it as “I never thought this would happen to me, but…”

It’s mind boggling, but the notion of multiple offers – particularly on the lower 1/3 of the market here in the Bay Area– is as prevalent now as it was 3 years ago. Now granted, the affected market segment is much more specific – I don’t really see this happening much on the higher end of the market (above $900K). But now that lending has thawed a bit from the catatonic state it was in Q4/’08 and Q1/’09, there are a TONS of investors and first time home buyers that are scooping up homes once priced in the $500K+ range which are now priced in the $200K-300K range.

There’s a huge “dang, this is a bummer” element for any agents like myself, representing buyers who keep getting outbid, or beat to the punch by others making offers on homes the day they come on the market.  It seems like in Q4/Q1, that a home would come on the market, and the buyer mentality was “I’ll just wait 2 months, and they’ll be lowering their list price”.  That scenario is long gone. My recommendation to any buyer out there is this: if a home seems priced ‘right’ (totally subjective), don’t wait to make an offer on it, because chances are someone else will. What about making lowball offers? Don’t even bother, as the window where you could go into contract offering 10% or more, below the list price has pretty much shut for good.  Lowball offers? You might as well just stand on the rooftop and say “I don’t really want this house.” Don’t try it, as that train left the station in Q1.

So back to the 89 offers.

So I (representing a buyer) present a good, slightly over asking price offer on an REO (bank-owned) home in South San Jose.  Couple days later, an automated email from the listing agent comes back saying they’re doing a multiple counter-offer, to ALL of the 72 offers they received.  I go to check the Listing Agent’s listing updates on Twitter, and they now have 89 offers. I wouldn’t make that up if I tried. Eighty….nine…offers.

I then picked up my jaw from desk upon which it hit….

Although this was a situation I thought I would never see, I was very impressed with listing agent’s usage of Twitter. Many of these foreclosure-specialist listing agents have 20, 30, 100 listings – all foreclosures – they are juggling all at the same time. Updating the status on a bulk amount of listings in MLS could be a time-consuming task. Using Twitter, the agent was able to give a ‘to-the-minute’ update announcing if offers were submitted to the bank, or if they are in counter-offer with a buyer, or if they’re taking no more offers, etc.

But back to multiple offers, no matter what you read, the market in many instances around the Bay Area, is showing PLENTY of signs of life.  Yes, things slowed down early in the year, as did almost every micro-market in the world. But even between the price points of $800K – $1.3M, there are homes that are going into contract within 2 weeks of coming on the market. It’s becoming less and less of an anomaly. Ultimately, if a house is priced right based on its location, it will sell.

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Social Media

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Author offers advice on social media sites

Kelle Sparta, author of The Consultative Real Estate Agent: Building Relationships that Create Loyal Clients, Get More Referrals and Increase Your Sales, shares some tips at Realtor Magazine on how to get your clients to give you a boast on social media sites.

Here are a few from her list:

  • When customers express their appreciation for your help, ask them to share that experience and then explain how they can give you good online rating and referrals.
  • If customers show an interest in giving you a referral, ask them to post their comments on Twitter or Facebook
  • Ask clients to post a good review on the major real estate practitioner review sites, such as Homethinking.com or realestateratingz.com. You can send the client an e-mail with links to the site or, if possible, even set up the account for the person so all he or she has to do is fill in the review.

You can find all of Kelle Sparta’s tips here.

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