Archive for the ‘Social Media’ Category

Social Media

By Intero Real Estate | August 28th, 2009 0 Comments

Article offers ideas about social media

A Realtor Magazine article about the realities of the use of social media makes a great observation: “Using social media is like riding a bull-getting on is the easy part.”

How true that is. Keeping up with a Facebook or Twitter account takes time and other users will surely know if you aren’t interacting regularly on the site, the article says.

The good news, however, is that you don’t have to be too tech savvy to get involved, the article adds.

People shouldn’t be afraid of the Web, the magazine quotes Peter Kim saying. Kim is part of a team developing Austin-based Dachis Group, a social software startup. It does take time to learn about the technology that is used, he says. 

“But once that’s done, social networking should be no different from the work (real estate professionals) are already doing _ researching, networking with customers and marketing. It’s just using a new technology to get there,” Kim says in the article.

The complete article in the September issue of the magazine offers some wonderful insight, advice and realities about social media outlets. Check it out here. It’s worth it.

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Social Media

By Intero Real Estate | May 31st, 2009 0 Comments

Author offers advice on social media sites

Kelle Sparta, author of The Consultative Real Estate Agent: Building Relationships that Create Loyal Clients, Get More Referrals and Increase Your Sales, shares some tips at Realtor Magazine on how to get your clients to give you a boast on social media sites.

Here are a few from her list:

  • When customers express their appreciation for your help, ask them to share that experience and then explain how they can give you good online rating and referrals.
  • If customers show an interest in giving you a referral, ask them to post their comments on Twitter or Facebook. 
  • Ask clients to post a good review on the major real estate practitioner review sites, such as Homethinking.com or realestateratingz.com. You can send the client an e-mail with links to the site or, if possible, even set up the account for the person so all he or she has to do is fill in the review.

You can find all of Kelle Sparta’s tips here.

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