Archive for the ‘real estate’ Category

NAR: Home sales may increase over next few months

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Improvement expected for second part of year

The National Association of Realtors® says the next few months could bring a modest gain in home sales. The group also says that an improvement is forecast for the second part of the year, as more consumers are able to tap into affordable mortgages.

NAR reports that the Pending Home Sales Index, based on contracts signed in April, increased 6.3 percent to 88.2 percent, compared to 83 in March.

Pending sales contracts are increasing in places where prices are dropping significantly, said Lawrence Yun, chief economist at NAR.

"Bargain hunters have entered the market en masse, especially in areas that have experienced double-digit price declines, but it’s unclear if they are investors or owner-occupants," Yun said. "Sharp price reductions are leading to a quicker discovery of price equilibrium points. The West is already seeing year-over-year gains in pending contracts."

Yun said mortgage interest rates will increase steadily, but still remain historically favorable, NAR reports. Mortgage company Freddie Mac said that 30-year fixed-rate mortgages this week averaged 6.32 percent, the Associated Press reports.

Find the full NAR article here.


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Mom, daughters working together

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Daughters follow mother into real estate business

SFGate.com recently published a story about the mother/daughter/daughter team of Intero’s Pat Kalish, Jane Kalish and Judy Kalish Blond. 

The team spoke to the reporter at Intero’s Menlo Park office, where both daughters said they never intended to follow their mother’s career path, the report said. Pat has been in the business for more than 30 years, the article said, and now mostly sells homes in Palo Alto, Menlo Park and Los Alto. Jane says helping her mother in the real estate business when she was younger made her move into the industry easier because she knew many agents, the story said.

“I was born into a good reputation,” she told the reporter. “That’s quite a bonus.”

According to the article, the three work together to make sure the needs of their clients are met, but they also want to ensure that each of the women can “sustain herself independently.”

The article also discusses the extra effort the Kalishes bring to the job. For instance, the article says Pat bought backyard toys for the son of one of her clients after the family bought a new home. The three also deliver wine and plants during the holidays, the article said.

“We try to make personal contact with all of our clients at least once a year,” Pat Kalish said in the article. “I’ll stop in and say hi or go out for coffee.” 

You can find the full article here.

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C.A.R. to present California REALTORS® Showcase

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Showcase to feature mid-year Forecast Luncheon, legislative day

The California Association of Realtors is presenting the California REALTORS® Showcase June 4th and 5th. The showcase, at the Sacramento Convention Center, will be held during C.A.R.’s June business meetings in Sacramento.

The Showcase boasts exhibit booths that will help REALTORS® stay up-to-date on the newest real estate products and services

The Showcase will feature a 2008 Mid-year Forecast Luncheon by C.A.R. Executive Vice President Joel Singer. His presentation will include data on current market conditions and projections for the remainder of the year. The Showcase also includes a CE credit course on foreclosures and a seminar on short sales.

C.A.R.’s Legislative Day will be held June 4th at the Convention Center. The day will give REALTORS® a chance to meet with state lawmakers to talk about issues affecting the real estate industry. State Sen. Darrell Steinberg, President Pro Tem Elect, and Assembly Minority Leader Mike Villines are expected to speak.

To register for Legislative Day and Showcase or to buy tickets for the Mid-year Market Forecast Luncheon, please visit www.car.org/showcase.

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Intero Announces Master Franchise Opportunities

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Effort to expand Intero’s footprint nationally

Intero is launching a national master franchise sales effort. The move will allow successful, existing real estate companies with multiple offices to better the fiscal strength of their companies by leveraging the Intero system in their surrounding markets.

Master franchisees have more freedoms compared to typical franchisees. They lead the growth of large, exclusive territories and share franchise royalty, technology and other revenue opportunities.

“Broker/Owners have longed for a solution to the downward trend of office profitability,” said Gino Blefari, Founder, President and CEO of Intero Real Estate Services. “Intero now offers an answer that will attract qualified, interested parties as we expand both nationally and internationally and based on the feedback we’ve received during our pre-launch effort, we’re definitely on the right track.”

Intero has retained PCMS Consulting to identify and interview potential partners.

“With my sales background at Realogy Corporation, parent company of some of the best-known brands in the real estate industry, I knew what Intero had and I am excited to be a part of it,” said Jose Perez, President of PCMS Consulting.  “These types of master franchise opportunities really don’t exist in today’s marketplace and will be very appealing for those who get in on the ground floor.”

For more information on master franchising opportunities, contact Masterfranchising@InteroRealestate.com.

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Stay Healthy

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Feeling good key to providing good service

One of the keys to providing great service to clients is to feel good about yourself. Intero recognizes that and has aligned with Tammy Parkinson, a certified personal trainer and nutritionist and the owner of Body Firm Personal Training.

Tammy and her team work with Intero’s leadership team and their agents on workout programs, dietary plans and other programs to promote a healthy lifestyle.

“Staying in shape is one of the most important aspects of avoiding slumps in a sales career,” said John Thompson, Intero Founder, Vice President and Managing Officer of Intero Los Altos and Intero Palo Alto/Menlo Park. 

Tammy and her team are available for nutritional assessments and healthier weight programs, personal training, accountability wellness programs and more.

Read Tammy’s biography on Intero’s Executive Leadership Web page.

Or, visit Tammy’s Website.

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Go Green

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Intero encourages agents to become EcoBrokers

Looking to grow your client base? EcoBroker training may help.

Intero encourages all of its agents to become EcoBrokers. Why? The training can help agents address issues such as energy-efficiency and Energy Star Qualified Homes. EcoBroker training also can help agents with mold, poor indoor air quality or other issues that may come up during real estate transactions. The EcoBroker designation helps agents stand out among other agents in their areas and attracts green-minded clients.

To earn the EcoBroker designation, agents take three six-hour courses. To keep the EcoBroker designation current, agents must maintain annual membership and finish a four-hour update course annually.

For more information, go to Intero’s Green Page.

Or, check out EcoBroker.com.

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  • Intero’s Green Page
    Find information about EcoBrokers
  • ECOBROKER : Home
    Welcome to ECOBROKER.com, your best resource for learning about and finding energy efficient, sustainable, and healthy homes and commercial buildings.

Setting Your Goals for Growth and Success

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Be healthy, wealthy and wise in 2007Gino BlefariMark Twain, once wrote, “Keep away from people who try to belittle your ambitions. Small people do that, but the really great make you feel that you, too, can somehow become great.”

I like this quote because it is, in essence, what we try to do at Intero and what I’ve worked to do personally for the last 21 years I’ve spent in real estate. I found that if you want to succeed in this business, you need to first surround yourself with people who will encourage you to strive for the very best and second, make sure they have the wherewithal to help you get there. Never underestimate the power of influence. The book that I’m currently reading, The Slight Edge, says your average income tends to equal the income of your five closest friends and your attitude and health tends to equal those same friends.

My success has come, very simply, through dedication, hard work and focus. Each November and December, I take a moment to reflect on my accomplishments for the year past and think about what I hope to achieve in the year ahead. I think about what I want for family and myself. I think about what I’d like to accomplish personally and professionally. I set goals. I come up with a theme. And, I write it all down as my life plan.

This is something I encourage everyone to do. It’s easy as a realtor to find yourself adrift, not quite knowing what direction to take. (This is especially important when the market is slowing, such as it is today.) By considering your goals and where you want to go at the beginning of the year, you’re essentially creating a road map for yourself. My life plans have become a sort of progress report by which I can gauge my accomplishments and take stock of where I’m heading.

When we started Intero, I began doing this for the company as well. These themes have helped to coalesce the many different components of this company into a more coherent strategy for the year. Here’s a quick rundown of the themes of years past:

  • 2002: Genesis,
  • 2003: Building the Dream
  • 2004: Realizing the Dream
  • 2005: Provizio (Aspiring to Greatness)
  • 2006: The Heart of a Team
  • 2007: Salute, Ricco, Saggio (Healthy, Wealthy and Wise)

This year, with Intero continuing to grow, I’ve designated 2007’s theme as “Be Healthy, Wealthy and Wise.” This speaks to the heart of our values—that to be successful, it’s important to balance both your professional and personal life. Don’t make the mistake of compromising your health and wellbeing by focusing only the commissions you make. You’ll be a better real estate professional; you’ll be more successful, if you are healthy and taking care of yourself and your family. This is one of our core values at Intero. Myself, I started the year by heading to the gym and being smarter about how I eat.

Even before I started down this path, my days began at 4:50 a.m., and so you can imagine that it hasn’t always been easy to fit a workout into my day. By making my health a goal for the year, I put it at the top of my priority list and ensure that I make time for it. As a result, I’ve lost weight and feel healthier and better than I have in a long while and that translates to me being able to do more for Intero.

This year marked another big milestone for me. Our executive team recently completed the purchase of Intero Real Estate Services from Mercury Companies. We are very grateful for Mercury in providing the capital to help get Intero started, but it has always been our philosophy to own and operate our offices on a local level. With this leap forward, we are now able to do that. This, too, was part of my life plan.

If you haven’t already done so, I encourage you to take some time, sit down for a few moments and review your own goals. If you haven’t established goals for the year, think about doing so as soon as possible. Some you will accomplish, others you will not. The importance is not in achieving the goal, but in the person you will have to become to achieve it.

We offer excellent professional guidance for realtors through Provizio, our agent training, education and ongoing professional development program. Learn more about it by contacting Mia Park, our Director of Education and Career Development at mpark@interorealestate.com or 408.541.4307.