Archive for the ‘California Real Estate Magazine’ Category

Industry Advice

By Intero Real Estate | March 5th, 2009 0 Comments

More real estate veterans weigh in with slow market tips

California Real Estate Magazine this month offers insights and suggestions from veteran real estate agents on how to get through the downturn in the housing market.

Here are a few of the tips from the magazine article:

  • Familiarize yourself again with some basic strategies, such as open houses, marketing plans and cold-calling.
  • Get in touch with former clients, says John Oldfield, a REALTOR® with Prudential California Realty in San Francisco.
  • Take a training class, says Annette Graw, a broker-associate with South Bay Brokers in Manhattan Beach.

The California Real Estate Magazine article also offers some mistakes you don’t want to make during the slow market.

According to the experts in the magazine article, you should be careful not to:

  • Expand your target market too much. That increases costs and could result in problems stemming from inadequate market knowledge. The experts also warn that it’s important not to shrink your target market too much.
  • Take a park-time job. A part-time job, the veterans say, could lock agents into inflexible schedules that can prove difficult with a full-time real estate career.

For all of the tips and the full story from California Real Estate Magazine, click here.

See Also


Article in California Real Estate Magazine

By Intero Real Estate | September 5th, 2007 0 Comments

Recruitment tactics for real estate officesRon ArioIf you haven’t already seen it, check out the August issue of California Real Estate Magazine. Real estate writer Bridget McCrea interviewed me for an article titled "Talent Search," (p. B19) that looks at how different CEOs go about recruiting. I’d love to link to it directly. Unfortunately, it’s not online.

Others interviewed in the article are Yvette Callum Page, broker–owner of Callum Page Realty Group and Mike Silvas, president and CEO of Morgan Lane in Napa.

In the article, I talk about the type of agents we’re looking for: mid–level and top producers, experienced Realtors™ who’ve proven themselves in the market. Though, we’re on the lower end in terms of the recruitment numbers—we bring on about 10-20 new agents annually. We do this on purpose so that we can focus on the agents we have, rather than on simply recruiting volume. This core to what we’re trying to do here.

The candidates we recruit should be willing to put in at least 40 hours of work a week, be knowledgeable and committed to the real estate profession. As I mention in the article, I don’t screen. Rather, I rely on my intuition, feeling and instinct about the person. I’m one of those "trust your gut" people.

Check out the article to read more.

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