Back in the bay area, Alain Pinel is getting more local exposure for Intero Real Estate Services. Check out this weeks interview in The Almanac to hear about Alain’s journey to Europe and back.
Archive for the ‘Alain Pinel’ Category
Luxury Insider: TSUNAMI WARNING!… IT’S OK!
Have you been watching the Nasdaq lately? Of course you have. So have I, like a hawk, particularly over the last couple of months. What do we see? We see the late 90’s all over again!
2011 was not too bad for the Nasdaq. It played the little train that could, grinding most of the year, an inch at- a -time. The tempo accelerated a bit mid-December and that train now looks like nothing is going to stop it. There is no better bellwether of things to come in the Valley than the Nasdaq. Sure we are still far from the March 2000 peak of 5134 but the uphill direction in which the tech heavy index is headed and the pace at which it is moving make a statement: happy days are ahead.
There are some differences though between, say, 1998 and today. For one, we had plenty of homes to sell back then; today we have little inventory where the demand is hot, particularly on the mid-Peninsula. Also, mortgage money is still hard to get today while it was flowing during the dotcom boom. Finally, the escalation of Bay Area real estate prices in 98, 99 & the first half of 2000 was mirroring almost perfectly the progression of the Nasdaq; today, they are still slow to warm up and the thawing process is likely to be very spotty on the regional map for a while.
The barometer, irrespective of the above concerns, is indicating sunny & dry tomorrows. The “Facebook effect” you might say. Hundreds of employees and paper millionaires are already counting their money, waiting for pay-day. It might take months before the lucky jackpot winners free their cash, but they will, and just as surely, that cash is going to turn a lot of California real estate into gold. We have been there before, when regional tech IPO’s were hitting the market every week in the late 90’s. The Facebook phenomenon is going to change the Bay Area real estate landscape in a hurry.
Yes, the tsunami is coming. We don’t see the wave from shore just yet but we can already hear & feel the vibrations. Other IPO’s are lined up through the year to keep the momentum going. Looks like there is enough on the horizon to bring wealth or at least financial comfort and security to many.
The Silicon Valley, as it is often said, is the land of fear and greed. Greed is winning again. Considering the alternative, it is a very good thing. We may thank for that the genius of local visionaries, from Steve Jobs to Mark Zuckerberg, but also the background actors & directors without whom the Silicon Valley may only be another valley: the VC people. They have been using their brain cells and risking their money for nearly two decades to guarantee that the sun would keep on shining in Northern California and beyond.
In fact, they may be the true engine of growth. Obviously innovation is the necessary ingredient to produce economic success, but, by itself, it is rarely enough to leverage & multiply the opportunities and considerably accelerate & amplify the resulting benefits. By discerning the right ideas and bringing them to market, the VC companies are fueling innovation. In a way, they are “manufacturing” growth. We sincerely appreciate it. After years of bad news, we will happily reap the benefits of their good work.
Luxury Insider: Walking the Talk in the High End
I don’t know if real estate companies are created equal but they sure don’t evolve the same way after birth. Some remain small although they would like to be big and some big ones may be nostalgic thinking of the days when they carried less fat. All of them, irrespective of size, are only as good as the weight they can lift, or, to put it in real estate terms, the power they can demonstrate to properly market a home.
Marketing a home today is not just a question of good intentions and noble promises. It’s a question of means. As a real estate company, you have them or you don’t.
Take a very pricey estate for example. What are the Sellers’ expectations when choosing an agent? Well, they want the Realtor to use diligence in trying to produce a financially qualified buyer ASAP. It seems simple enough. It used to be somewhat easier in the old days because we were looking for buyers in our own backyard so to speak. The promotion of the property rarely went beyond the regional boundaries. Well, at the risk of hurting the feelings of some brokers, this is not quite enough in the high end. Not even close.
In the high end, looking for a buyer is no small task. There are only so many people who can play in that league. The challenge is to find them since, otherwise, they may not find the house, and we might not sell it. How do you go about searching for buyers since you don’t kn
ow who they are and you don’t know where they live? Well, It is entirely possible that buyers who can afford the property live nearby. After all, we are in Silicon Valley country where money grows on trees it seems like when the market is good. But it is just as possible -if not more likely- that the buyers are from Los Angeles, or New York, or London, or Dubai, or Hong Kong, or Moscow, etc.
Now, ask yourself: knowing the above, what should you really expect from the agent you will need to trust with the marketing of your luxury property? Here is a list of questions to ask: Where will the house be showcased to maximize the opportunities to connect with prospective buyers? Can the agent, or rather his company, actually do what they say? Do they have the necessary technology tools? The marketing services? Do they have a specific high end marketing program? If yes, what does it entail? Are they affiliated with a global network of specialized brokers covering all continents?
Last bottom line question: Do they really have the power & the money to do what may be required to do the job?
These are reasonable questions. Frankly I am amazed that some homeowners in the most coveted zip codes are not considering them when signing a listing agreement. Having a nice & seemingly impressive agent is wonderful but can he walk the talk? Your call.
Market Share
Intero becomes top real estate company in Silicon Valley
Intero Real Estate Services is now Silicon Valley’s top real estate company.
RE Infolink, the Multiple Listing Service in the Silicon Valley area, shows that Intero has a 17 percent share of Santa Clara County single-family home and condominium sales. That’s five percentage points ahead of Coldwell Banker Northern California, which has 12 percent of the market.
Until January, Coldwell Banker Northern California had been the market leader in the area.
“This is more than just one brand versus another. It relects a fundamental shift in the way real estate services are delivered,” Intero CEO Gino Blefari says. “It shows that our investments in technology, our commitment to innovation and vision for a new kind of real estate company have resonated with agents and consumers looking for a different – and better – experience.”
Blefari also notes that Intero continues to innovate and embrace change, even as other companies have cut services or reduced marketing budgets.
Just a few years ago, Intero moved ahead of Alain Pinel for second place in Santa Clara County.
Click here to read the full press release.
See Also
- Intero Real Estate Services- Find Real Estate, Property For Sale, Homes For Sale
Intero Real Estate Services is one of the premier real estate brokerages. Find real estate, properties and homes for sale in Arizona, California, Colorado, Florida, Hawaii, Nevada and Texas. - RE Infolink
RE Infolink provides its nearly 20,000 subscribers with technology-based MLS products and services exclusively for licensed real estate professionals. - The County of Santa Clara – SCC Public Portal
Providing information about living, working and doing business in Santa Clara County.
