Archive for May, 2011

Intero Insider: Know Your Market Long Before You Sell

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Want to know the best strategy for selling a house regardless of how the economy is doing? It’s dead simple: Know your market.

Part of knowing your market is knowing where your market is – where it ends and begins, because your market is not your city, your state or your region. Your market is your neighborhood. It’s your school district. It’s even your street and block.

Real estate agents know this, of course. But homeowners also need to have a grasp on this. If you’re out there thinking of selling your house or shaking in your boots thinking about the prospect of relocating later this year, next year or even the year after, you need to grasp what constitutes your market, what kinds of homes are in it and what other things affect its value like schools and crime.

How do you get to know your market?

Take a leisurely stroll through some open houses next Sunday. Sure, you may aggravate the real estate agent who’s trying to get the house sold, but you’ll get a sense of what’s out there. What kinds of houses does your home compete against? What kinds of upgrades do they have that yours doesn’t? What price ranges are you seeing for homes similar to yours? Attending open houses also gives you the chance to chat with agents who are selling homes in the area.

Become a casual web surfer. Check out current for-sale listings for your neighborhood. Track any trends you see such as average time it takes to sell, price reductions, number of bank-owned homes for sale. This will help you to get a sense of how fast things are moving and what kind of supply and demand dynamic is happening near your home.

Get local with news. Start doing web searches about the schools in your neighborhood and crime (if it exists). This will help you understand the desirability factor of your home’s location. Things change – just because your schools were the best in the state when you bought your home six years ago, doesn’t mean they are today.

Whether you’re getting ready to sell soon or not, I think it’s important for all homeowners to really understand their home’s value in current conditions. As we’ve seen these last few years, times change and values are not always predictable. Some areas also buck national trends – so relying on the nightly news to know what’s up with your home value is a bad strategy.

Understanding your home’s value is key to getting your house sold. Staying on top of trends on your street is the only way to prepare yourself for pricing right.


Intero Insider: Changes to Loan Limits Coming to a City Near You

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There’s a new threat in town – a proposed move by the government that especially threatens the viability of some Bay Area housing markets, which tend to be high-priced compared to the rest of the country.

The race to figure out what to do with the Fannie Mae and Freddie Mac the two “too-big-to-fail” mortgage financiers that historically have had a direct line to taxpayer’s pockets has landed on a debate about how to lower the loan limits that the government-backed entities will guarantee. In English? The fact that these two entities will back a loan for up to $729,750 in high-cost states like California enables lenders to make loans this large. Without it, lenders would likely skip the risk.

The $729,750 limit came about three years ago in order to help borrowers in high-cost areas get into loans. When you live in a place where the median home price is in the $600,000s, it’s a much-needed aspect to being able to buy a home. Without it, loans of this size and scale tend to be a lot costlier, carry higher interest rates, and can demand down payments of up to 30% – a sizable chunk of change that’s unrealistic for a lot of borrowers.

Well, folks, the time has come to debate lowering the limit once again. If the lowered amounts being talked about go through, it means that in a place like Monterey County, for example, the government would only back a loan for up to $483,000. (See Monterey County as an example in this New York Times story on the topic.)

Basically, it’s going to pull a whole bunch of buyers out of the market and put downward pressure on prices.

The two sides of the debate go like this:

1. Why should home buyers in high-cost areas be penalized? Moreover – why should sellers also be penalized by taking a large group buyers out of the market. This move would substantially slow down recovery efforts in the market. Private lenders will likely not be able to bear all the risk to keep these loans in the market at the same pace as previous years when they were backed by Fannie Mae and Freddie Mac.

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2. Why should the government continue to back high-priced mortgages? The private market will still be able to make loans to this portion of buyers in high-cost areas. Tax payers don’t want the government’s role in the mortgage market to be as big as it has been. It costs them too much money.

The loan limits were $417,000 everywhere in the U.S. before the economy tanked in 2008. New limits would be determined by various formulas – so they’ll be different for each area.

The topic presents a difficult choice. I don’t think we should be kicking the market while it’s down and certainly lowering limits to the extreme noted in the Monterey County example would cause a hardship. But I also agree that the government’s role in the mortgage market should be minimized a bit to take the strain off tax payers when things go south.

The National Association of Realtors is lobbying to extend the loan guarantees. I think this is the right way to go. Let’s at least let the markets ride out the rest of the downhill battle and deal with foreclosures. Then we can start to lower these limits to more reasonable levels for both sides. Doing it too soon, though, would be perhaps the riskiest move to come out of regulators thus far.


First Annual Hot Wheels for Kids Car Show Benefiting the Intero Foundation

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This past Saturday, Intero Saratoga hosted the First Annual Hot Wheels for Kids Car Show Benefiting the Intero Foundation. One of Intero’s most unique and truly awesome qualities is our commitment to the Intero Foundation and to our communities. Hot Wheels for Kids was a prime example of that commitment. By teaming up local car enthusiasts, businesses, the Saratoga community, and members of the Intero family, we put 71 cars on display from hot rods, muscle cars to classics. There was music, food, raffle prizes, Hot Wheels cars for the kids, and good old-fashioned fun. We had about 500 attendees and were able to raise over $5,000 for the Intero Foundation! And we had a ton of fun doing it!

Thanks to everyone who participated and helped make this event a success! Check out the video highlights by clicking the link below.


Intero collaborates on marketing for Malaysian developers

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Leading brokerage company reaches agreement with Metro Homes

Cupertino, California – (May 13, 2011) – Intero International Franchise Services, LLC, announced that is has expanded its network in the Asia-Pacific region through a marketing agreement with Metro Homes, one of the largest estate agency firms in Malaysia with 13 offices throughout the country.

As part of the agreement, Intero will collaborate with Metro Homes to provide investors with knowledge and access to trusted international real estate professionals within the Intero global network. In addition, this agreement will provide a promotional opportunity for developers to advertise to an extremely connected target market. Presently, the Intero global network is comprised of offices throughout the U.S., Hong Kong, Shanghai, the UK and now Malaysia. Joining together, both firms will create a platform to assist clients in the purchase of real estate property.

“This opportunity provides our clientele a simple and trustworthy solution to investing overseas,” says K.L. See, owner of Metro Homes. “Likewise, we are grateful for the chance to showcase attractive property investments in Malaysia to Intero’s international community. Also, with the recent expansion of the Malaysia My Second Home Programme, promoted by the Government of Malaysia, foreigners who fulfill certain criteria, are allowed to stay in Malaysia for as long as possible on a multiple-entry social visit pass.”

Mike Bidwell, CEO of Intero UK explains, “With this alliance between Intero and Metro Homes, UK developers will now have the ability to promote properties in South East Asia.” Property exhibitions in Singapore, Kuala Lumpur and Hong Kong have become an increasingly important source of London property buyers according to an article in Property-Report.com, the trusted source for Real Estate news in Asia.

“This collaboration allows us to seek opportunities to expand abroad and represents Intero’s commitment to solidifying a global brand presence, a necessary element to thrive and innovate in a real estate business,” concludes Intero CEO Gino Blefari.


Intero Insider: They Can’t All Be Piedmont

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At a recent dinner party, I was listening to one of the other guests talk about how he and his wife have been trying to buy a house in Piedmont, Calif. He went on in detail about how each offer they’d made was competing against a dozen other offers on average. These houses were going for well above asking price.

Yes, in many markets around the Bay Area such as Piedmont, Palo Alto, or parts of San Francisco it’s as if we’ve time traveled back to 2004, when multiple offers were to be expected and any offer close to asking price was merely the butt of a joke.

Now let’s first be clear: If you’re unfamiliar, Piedmont is a community about the size of a small pea surrounded on all sides by Oakland in Northern California’s Bay Area. It’s exclusive, highly desirable, and the houses are quite stunning.

Dinner party guest #2 who owns a house close by Piedmont in Oakland then starts reeling about how weird this situation sounded because he’s been talking to agents about selling his house and he’s looking at pages and pages of competition, which just keeps dinging down his hopes for the price he wants to fetch.

A tale of two real estate worlds? Indeed. The first rule of real estate holds interesting insight – two locations mere blocks apart that see diverging price trends.

I thought of this dinner party chit chat as I read thereports of declining home prices this week. Zillow’s most recent data showshome prices fell 3% in the first quarter – the steepest decline since 2008. And Fiserv Inc. is predicting home values will stabilize somewhat in the third quarter after dropping 3% in the first half of this year.

Four years into this housing recession and prices are still falling at the national level? Some commentators predicted this would happen while the nation was enjoying the home buyer tax credit last year. They said that incentive would only serve to prolong the inevitable and that prices would need to eventually come back down to what the market could bear.

That’s a wise man talking right there.

Prices have come down, but millions of people are still unemployed. Millions of foreclosures have gone through, adding millions more homes to the market. It doesn’t make sense for prices to go up right now while all the other factors are lagging far, far behind. What this all points to is more price declines for many markets (not all).

While a market like Piedmont can bear price increases,multiple offers and a healthy pace of sales, there are several others for each Piedmont that simply can’t.

In real estate, it’s all relative. Each sale needs just one buyer and one seller. The value is determined by how much that buyer thinks the house is worth compared to the rest of the current market’s supply and demand. One location is as unique as the next.

It’s been a long strange trip, and we haven’t arrived yet.

What are you seeing with prices in your market? Still declining? Stable? Or on the rise once again?


High-End Real Estate Market Insight with Ethel Green

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This Intero Insider – Video Series brings you Ethel Green, one of the top real estate agents at Intero Real Estate Services from the Los Altos office. Ethel has been in the business over 30 years and has really focused in on the high-end real estate market. She speaks candidly with Intero COO Tom Tognoli  and shares her insight and projections on the high-end real estate market such as where it has been, where it is at now, and where it is headed.


Gino Blefari Attends 2011 Gathering of the Eagles

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This week Gino Blefari, President and CEO of Intero Real Estate Services is attending the 2011 Real Trends Gathering of the Eagles in Denver, Colorado. This exclusive conference is a gathering of the top CEOs, presidents and COOs from the nation’s Top 500 residential real estate firms as identified in the 2010 Real Trends 500.

The topics of discussion will include how to build a stronger more durable business model, how to recruit, increase productivity and how to market efficiently. Additionally, some of the nation’s finest economists will discuss what happens next in the economy and they will hear from policy makers as to what the future for Federal housing policy looks like.


Why the Fed’s Role in Housing is Important

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The big debate in the housing industry this year is over the federal government’s role in the mortgage finance system. Our biggest industry group, the National Association of Realtors, favors a continued federal presence. But, others do not. What is this debate all about and why is it important?

As we’ve noted before here, a couple of issues that are on the Congressional table would have a direct impact on home buyers and homeowners:

  1. The mortgage interest deduction
  2. Government backing conventional mortgage securities through Fannie Mae and Freddie Mac

The mortgage interest deduction is a tax boost many homeowners enjoy. It enables those who itemize their deductions to deduct the interest they pay on their mortgages from their income tax bill. For many years, it’s been a great selling point for many homeowners, saving them money and offering a small break on the costs of ownership.

Congressional groups have been eying the deduction as a possible source of instant revenue for the nation, and have talked about putting restrictions on it or doing away with it altogether.

I think the government’s role here is critical, and taking away this benefit of homeownership at a time when Americans are struggling and the housing market is still trying to recover is a big mistake.

What about Fannie Mae and Freddie Mac? Does the government need to continue to prop up these financiers? And if so, at what cost?

Fannie and Freddie’s role thus far has been two-fold: buying mortgages, securitizing them and selling them to investors in order to free up funds for more home buyers; and setting underwriting standards.

There’s no doubt that these two entities cannot continue operating the way they were during the boom and bust. But without a federal role in backing mortgage finance, there’s always the chance that the private market would freeze up in tough times, leaving no available money to the nation’s borrowers who are willing and able to become homeowners.

In that case, a bad situation gets worse. Fewer and fewer people are able to buy homes without the 30-year mortgage that’s historically played a vital role in boosting home ownership.

I don’t know what the answer is for how to structure a new system for the government to be involved in backing mortgage finance, but it’s clear to me that it’s important. Homeownership continues to be a source of economic stability for the majority of owners out there – despite the recent years of record foreclosures.

And as we’ve seen in recent surveys, the majority of Americans still have faith in home ownership. We need the federal government to show its faith too, and stay involved without getting in the way – a difficult dance we’ll be discussing more in the months to come.