By At a recent gathering of real estate professionals of which I was a part, a rather interesting question was posed.
“Do people choose an individual real estate agent, or do they choose the brokerage for whom they work?”
The ensuing discussion was exhaustive and filled with more than a little hot air, but it got me thinking. What really matters to our customers and clients? What really matters to you?
At Intero, we take the approach that everything matters. Everything is important. We are only as strong as our weakest link.
We take great care to hire only the best agents. And by “best”, I don’t just mean those who make lots of sales or who bring business to our offices. When I say “best”, I mean those agents who continually set higher standards for their work, to embrace innovation. I mean those who are willing to go the extra mile (and further, if necessary) for their clients and customers.
While many brokerages see fit to hire anyone with a pulse, we have no interest in merely filling our offices with bodies. At Intero, our agents are the ambassadors of our brand. They’re carrying our name out into the field and their actions, good or bad, polish or tarnish our brand accordingly. Their skill, caring, and expertise is a direct reflection on us and the sort of business we endeavor to run.
You might ask yourself, “If I have a great agent, why should it matter to me whom he works for?”
On the surface, that question makes sense. But scratch just below it, and it makes no sense at all. Why does it matter?
It matters because, when push comes to shove, you want someone who is backed up by resources. There are plenty of real estate brokerages who hire agents (more to the point, who collect fees from agents and do very little else) and send them on their merry way with a few yard signs, never to give them another thought. Is that the sort of company that you want representing you?
At Intero, we do things differently. We stand behind every one of our real estate professionals. We put the strongest resources and best technology behind them. We want everyone to know that Intero stands for quality, not just a stable of relatively warm bodies who’re doing the bare minimum. Our agents deserve our support, and our clients most certainly do as well.
Why this question should matter, why you should want both a great agent and a great brokerage is that while each is great individually, the strength generated by their combination is unbeatable. When you’re embarking on what is, arguably, one of the most important decisions — financial or otherwise — of your life, why would you settle for anything less?
