Organization representing over 600 premier real estate companies in 35 countries across the globe recognizes Intero for design excellence
CUPERTINO, SILICON VALLEY, USA – March 25, 2010 — Intero Real Estate Services (http://interorealestate.com), a leading U.S. real estate brokerage that has recently expanded its brand globally, as a franchisor, through Intero Franchise Services, Inc. and Intero International Franchise Services, LLC, was awarded the Leading Real Estate Companies of the World® Best Visual Design of 2009 award for its flagship website, interorealestate.com.
The award was presented by Leading Real Estate Companies of the World®, a global network of distinctive real estate firms, at the organization’s annual conference in Las Vegas, Nevada.
The award comes on the heels of a recent redesign of interorealestate.com to reflect the latest design standards, highlight the company’s expanding international presence and create a visual experience that reflects the spirit of innovation that drives the Intero brand.
“It is not a coincidence that our global headquarters sits next to the Apple® Computer campus,” said Gino Blefari, Intero® President and CEO. “We recognize the importance of design in everything we do – especially online, which is where most property buyers and sellers first encounter real estate brands today.”
Bob Moles, the Intero Chairman, added, “Real estate operators around the world have known for years that the Web is a critically important brand touchpoint, but most have failed to take action and make the investments needed to deliver usable, compelling online experiences. We believe this inaction is no longer sustainable and have made the investments needed to ensure our growing network of franchisees excel in this area.”
The Intero® approach to designing online experiences is based on a set of principles any company, in any country, would do well to follow:
User focused design: Design should be driven by the needs of end users, not the brand. This requires taking the time to understand what property buyers and sellers want when they go online, then delivering it to them in the clearest way possible. Though simple, this idea has been largely ignored by real estate companies intent on designing with their needs in mind.
Restraint: Website design in real estate has long been plagued by unnecessary complexity. Designs laden with marginally useful features, self-promotional copy and heavy graphics are the norm. This gets in the way of users seeking what they truly want, which ultimately harms the brand.
Quality: Real estate companies that spend millions on palatial offices and expensive print collateral often balk at spending thousands on quality Web design. This is exactly backwards. Insisting on – and investing in – good Web design is imperative.
Concludes Blefari, “This award is an important validation for us, and one we are particularly honored to receive given the strength and breadth of the organizations in the Leading Real Estate Companies of the World® network.”
About the Intero® brand
Founded in 2002 Intero Real Estate Services, Inc. has quickly become one of the premier real estate brands in the U.S. Today, the Intero® brand has over 1,800 agents and 40 company owned and franchise offices covering California, Colorado, Nevada and Texas. The company is private and headquartered in California’s Silicon Valley.