By C.A.R. releases technology use survey
More and more real estate business is originating from the Internet, according to a survey released this week by the California Association of REALTORS®.
The survey shows that 55 percent of California realtors’ business on average originated from the Internet. That’s up from 48 percent last year and 24 percent five years ago.
The survey also shows that 46 percent of realtors use a social networking Web site to “stay on top of trends in their business,” with LinkedIn ranking the most popular among the sites.
"With the top technology challenges in recent years for REALTORS® stemming from either keeping up with or reducing the amount of e-mail, many have managed to tackle those challenges head-on by integrating the tools necessary to be able to respond quicker and while out in the field," says C.A.R. President James Liptak.
C.A.R. released the survey results this week at the opening session for Tech Tuesday.
Here are a few other key findings from the C.A.R. survey:
- 45 percent of realtors say they use a laptop or tablet computer in the field. Last year, 33 percent said they did.
- 70 percent of realtors promote their listings on search engines and classified Web sites. Yahoo Real Estate is the top site used.
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See Also
- Intero Real Estate Services- Find Real Estate, Property For Sale, Homes For Sale
Intero Real Estate Services is one of the premier real estate brokerages. Find real estate, properties, homes for sale in Arizona, California, Colorado, Nevada and Texas. - California Association of Realtors
The CALIFORNIA ASSOCIATION OF REALTORS® is one of the largest state trade organizations in the United States, with more than 165,000 members dedicated to the advancement of professionalism in real estate.
