Study shows extra services mean a lot to buyers, sellers
Inspections, appraisals and even moving company recommendations provided by real estate companies are becoming increasingly more important to home buyers and sellers, according to a study released this week.
The study, which analyzes customer satisfaction, was performed by JD Power and Associates. The firm analyzed more than 3,100 evaluations from 2,801 respondents who bought or sold a home between April 2007 and June 2008.
According to the survey, overall satisfaction of buyers and sellers is still based most on their experiences with their agents. However, the importance of additional services that real estate companies provide has grown by 12 percentage points among buyers and 8 percentage points among sellers in the past year.
Jim Howland, senior director of the real estate and construction practice at JD Power and Associates, says that every aspect of service offered will be scrutinized very closely in a tight market.
"For this reason, it is critical for real estate companies to promote the value that they bring to buyers and sellers, not only in any additional services they offer, but also in their agents and operations."
For more information on the survey, please click here.
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J.D. Power and Associates is a global marketing information firm that conducts independent and unbiased surveys of customer satisfaction, product quality and buyer behavior.