Market Share


Intero becomes top real estate company in Silicon Valley

Intero Real Estate Services is now Silicon Valley’s top real estate company.

RE Infolink, the Multiple Listing Service in the Silicon Valley area, shows that Intero has a 17 percent share of Santa Clara County single-family home and condominium sales. That’s five percentage points ahead of Coldwell Banker Northern California, which has 12 percent of the market.

Until January, Coldwell Banker Northern California had been the market leader in the area.

“This is more than just one brand versus another. It relects a fundamental shift in the way real estate services are delivered,” Intero CEO Gino Blefari says. “It shows that our investments in technology, our commitment to innovation and vision for a new kind of real estate company have resonated with agents and consumers looking for a different – and better – experience.”

Blefari also notes that Intero continues to innovate and embrace change, even as other companies have cut services or reduced marketing budgets.

Just a few years ago, Intero moved ahead of Alain Pinel for second place in Santa Clara County.

Click here to read the full press release.

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