By Survey Reveals Trends in Real Estate Advertising
A new survey shows that real estate agents spend about 75 percent of their marketing funds on specialty media, personal Web sites and Internet marketing.
“Real estate agents understand that it is critical to maintain their visibility in a very confusing and shifting market, and to do that they are using multiple targeted media channels to stay out in front and relevant to consumers,” said Scott Dixon, president of The Real Estate Book.
The Real Estate Book, which publishes real estate information, conducted the survey.
Here are some more findings from the survey:
- 57 percent of respondents spend more than $500 a month on advertising and related items.
- 86 percent of respondents say they have a personal Web site.
- $196 is the median amount spent on Internet marketing a month.
Daniel McCarthy is the chairman and CEO of Network Communications Inc., which publishes The Real Estate Book.
He says: "We have discovered that real estate agents who spread their marketing messages between efficient print and Internet resources experience significantly more impact in driving leads than using one medium or the other solely.”
See Also
- Intero Real Estate Services- Find Real Estate, Property For Sale, Homes For Sale
Intero Real Estate Services is one of the premier real estate brokerages. Find real estate, properties, and homes for sale in Arizona, California, Colorado, Florida, Hawaii, Nevada and Texas. - The Real Estate Book/RealEstateBook.com is the largest brand in real estate advertising.
With nearly 500 markets in eight countries, The Real Estate book is the advertising choice for over 30,000 real estate professionals every four weeks. - Network Communications, Inc.
Network Communications, Inc. publishes local printed and online magazines for the real estate market.
