Intero Real Estate Blog

As Intero pushes forward with its master franchise opportunities, one of the key people helping with the effort has penned an article extolling the benefits of master franchising.

Jose Perez, President of PCMS Consulting, along with Intero’s executive team will lead the master franchise sales campaign. PCMS Consulting is a consulting practice focused on the growth of real estate brokerages across the country.

In the article, Perez lists several advantages of master franchising. For example, he says master franchise operations generally don’t need as many employees or as much office space than traditional real estate brokerages. He also writes that the payout can be rewarding.  

“Traditional real estate brokerages are typically valued at 3 to 4 times annual earnings for a buyout, but a successful master franchise operation can bring much higher multiples due to the long-term agreements (often up to 10 years) it holds with its franchisees.”

In today’s environment, brokerages that will survive are those that have been looking at other options than just brokerage, and some have started mortgage and title businesses or are looking at technology enhancements to improve their bottom lines, Perez said.

“Master franchising is one more potential option brokers can consider as they look to deal with the ever changing real estate brokerage landscape,” Perez wrote.