By REALTOR® magazine makes suggestions on how to talk to a reporter and become a news source
Do you get nervous speaking to reporters? August’s issue of REALTOR® magazine offers tips on how to speak to journalists and how to become a news source.
Bill Zucker is the managing director of media practice for Burson-Marsteller in Chicago. Zucker suggests asking the reporter what the focus of the story will be before you agree to be interviewed so that you can research statistics to back up your answers.
The article also suggests agents keep their answers simple and never say “No comment.”
To become a news source, the article suggests you call or e-mail a reporter if you think you have a good story idea, but make sure you pitch it to the correct person. Another suggestion is to provide an anecdote or personal insight that will hold the public’s interest.
Here are a few other tips from the article:
- Send regular press releases or story ideas to reporters.
- Be sensitive to their deadlines.
- Provide facts with your story ideas.
For more suggestions, read the full article and watch the "Be a Media Star" video.
See Also
- REALTOR Magazine article
Tips for real estate agents speaking to the media - Intero Real Estate Services
Intero Real Estate Services is one of the premier real estate brokerages in the nation, with 60 offices and more than 2,200 sales associates serving Arizona, California, Colorado, Florida, Hawaii, Nevada and Texas.
