By Intero Los Altos VP and founder John Thompson gives advice on succeeding in a slow market
The market it down right now, so what should you focus on to ensure your real estate business doesn’t tank with the economy? We asked John Thompson (JT), co–founder and VP of Intero and branch manager for the Los Altos office.
JT, what are you telling the agents in your office right now when they ask you how to get through 2008?
I’m telling my people they have to double up on everything—compared to previous years—in order to keep pace with a market that isn’t closing as many units.
- Double the amount of people you are contacting and meeting with.
- Double the appointments you are going on.
- Double the amount of offers you are writing or listings you will take.
If you want to keep your business moving forward in today’s market, your efforts need to be twice as much as they have been in previous years, and in some areas even 3X as much.
It’s crunch time right now. Agents have to be A LOT more efficient at they are doing, or just accept the fact that the hours we are going to put in this year are going to be more than they have been the previous years. This is absolutely essential if you want your business to grow and succeed. There’s no getting around it.
Read JT’s blog on motivating agents in your office. Click here.
