By Why online property listings are so appealing
Are newspapers becoming redundant? That’s a good question. Though we don’t think they’re going the way of the dinosaurs just yet, newspapers continue to use an old-school advertising model that just doesn’t fit with today’s changing market—at least, not in terms of advertising for real estate property listings.
The issues are:
- Newspaper circulations are steadily eroding
- What you can do with a newspaper property listing is extremely limited
- Newspaper advertising is expensive
- Newspaper advertising can’t pinpoint consumers in the same way that online advertising can
- Newspaper advertising isn’t interactive and doesn’t give consumers immediate access to more information, whether that be on the property, broker or agent
The fact is, today’s consumers are turning to the internet as their primary resource for real estate information. Just take a look at the differences between online property listings and traditional newspaper listings and you can see why. Newspapers don’t match up to Internet listings when it comes to immediacy and depth of information.
To read more about how Intero is using online listing syndication to promote our listings, click here.
ONLINE PROPERTY LISTINGS VS. NEWSPAPER LISTINGS
| ONLINE |
NEWSPAPER |
| 6-10 large, re-sizeable photos in full color |
1 small photo |
| Virtual tours |
No movie; no interactive capability |
| Entire listing information can be included |
4-10 lines of print |
| Interactive map to the property |
No directions to the property |
| Complete listing agent information |
General office information |
| Links to MLS to view all listings |
Placed among a few other properties |
| Internet is always available to user |
Have to buy a newspaper to get the listings |
| Information is updated regularly and is available 24/7 |
The best properties and information are only listed on Sunday |
| Quick and clean; can print property information on your printer, as you choose |
Messy & inky, printed information is limited to the space |
| Ability to print property brochure flyers on demand |
Circle ads with pen |
| Wealth of information on real estate terminology and processes |
Articles furnish some information on terminology and process |
| World wide distribution |
Local distribution |
| No time limit on how long the listing is posted |
Limited to time the scope of your contract with the newspaper |
| RSS feed give real time updates |
No updates |
