By Intero’s Real Estate Center at Santana Row
Last week we talked about our newest office in Santana Row, the Intero Real Estate Center, and how it’s pushing the boundaries for what a real estate office can be. This week, we want to focus on how this center can be used to help promote the properties we represent and give our partners entrée into the much sought–after Silicon Valley market.
The Intero Real Estate Center gives our partners a channel through which they can access Silicon Valley. Santana Row is a Mecca in for foodies and shoppers who come for the high-end restaurants and luxury stores. Many come to eat, shop, drink, go to the cinema or just to walk around and enjoy the scenery. This makes the Center a perfect venue for events, and you can’t find a better spot for showcasing new, luxury resorts and developments.
The entire front of the Intero Real Estate Center is a retail–display–quality glass window, behind which we’ve mounted a high definition flat–screen TV. Here, we feature our hottest resort, properties and high-end Lhomes. We can also display full graphic or model displays from our development partners, such as the massive model Tahoe Mountain Resorts sent down to us that showcases the full scope of the new Village at Northstar. TMR can direct potential buyers to the Real Estate Center locally if they’re not ready to make the trip up to Tahoe and it helps to create awareness about what their doing in Tahoe right here in the Bay Area.
We believe the Intero Real Estate Center is the real office of the future. It’s in sync with how realtors are working and meeting with clients today, it’s a high–end space where buyers want to come and view properties, and it gives our partners exposure in one of the hottest markets in the country. Add to that the fact that the Center has a smaller footprint and uses technology to minimize paper and energy waste, and you can see why we’re very proud of what we’ve created. Next time you’re in Santana Row enjoying a bit of sushi, stop in, have an espresso and check out some of the resorts we’re featuring.
