Recruitment tactics for real estate officesIf you haven’t already seen it, check out the August issue of California Real Estate Magazine. Real estate writer Bridget McCrea interviewed me for an article titled "Talent Search," (p. B19) that looks at how different CEOs go about recruiting. I’d love to link to it directly. Unfortunately, it’s not online.
Others interviewed in the article are Yvette Callum Page, broker–owner of Callum Page Realty Group and Mike Silvas, president and CEO of Morgan Lane in Napa.
In the article, I talk about the type of agents we’re looking for: mid–level and top producers, experienced Realtors™ who’ve proven themselves in the market. Though, we’re on the lower end in terms of the recruitment numbers—we bring on about 10-20 new agents annually. We do this on purpose so that we can focus on the agents we have, rather than on simply recruiting volume. This core to what we’re trying to do here.
The candidates we recruit should be willing to put in at least 40 hours of work a week, be knowledgeable and committed to the real estate profession. As I mention in the article, I don’t screen. Rather, I rely on my intuition, feeling and instinct about the person. I’m one of those "trust your gut" people.
Check out the article to read more.